TV Interview to Highlight Safe Migration Information

As part of IOM’s mandate to serve migrants and to promote safe and regular migration so that migrants are treated in a humane manner, IOM maintains dialogues with public and private stakeholders. During these discussions, a highlight that has been brought up is the lack of information available on public platforms. The high demand for outward migration has become a preying ground for human smugglers. Hence it is easy to create confusion among the users with false information.

To address such a pressing matter, IOM took to mass media with information campaigning. The radio broadcasting service is well received in Sri Lanka with over 40 radio channels going live every day. After thorough research on the market share of each radio broadcasting service, four radio channels were chosen to conduct the information session. During these broadcasts, the listeners were given concise information regarding safe and regular migration. The Safe Migration Campaign hotline was promoted in the radio advert to permit the listeners to reach IOM for safe migration related information.